---
title: Why Theatrical On Demand®?
description: Find out how crowdfunding your next Film Screening can help guarantee attendance and ticket sales.
---
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2. [Film Screening Host Toolkit](https://support.gathr.com/film-screening-host-toolkit?hsLang=en)
# Why Theatrical On Demand®?
## Find out how crowdfunding your next Film Screening can help guarantee attendance and ticket sales.
Have you thought about planning a Film Screening, but worried about how many people will buy tickets? You might be asking yourself,
*“Should I invest all this time and energy into this screening? I don’t even know if I’ll make any money on it.”*
*“Is it worth the risk?”*
*Enter* **Theatrical on Demand**®
Simply put, with Theatrical on Demand® you can gather a critical mass of your audience when they reserve tickets by pre-authorizing their credit cards so that you’ll have enough revenue to cover your costs before you GreenLight™ your event!
### **No more risk**
No matter what film you’re screening, you can stop worrying about if you’re going to lose money or if your film will play in an empty theater.
Creating a Theatrical On Demand® Screening lets you plan and publish a 100% crowdfunded Event.
### **Customize your timeline**
Easily set your Screening date months ahead, so you have plenty of time to secure your Event funding. That way, you can ensure you’ll get paid for your Screening *before it happens* and that you’ll have enough time to prepare.
### **Set your own terms**
Set a ticket price that works for you and for your audience. Once your total cost is covered, all your ticketing income is profit from your Event. You can also set multiple ticket tiers to appeal to different audiences.
### **Don’t lose any momentum**
Choose to confirm your Event with the GreenLight™ feature any time, so you don’t lose any of your existing reservations.
For example, if you sell enough tickets to meet 60% of your total cost, but it’s only one day before your deadline, you can take advantage of the moment and GreenLight™ your Event On Demand™. That way you don’t miss out on all the sales you made. If you think it’s likely you’ll sell the remaining 40% of tickets between your funding deadline and your Event, this is a great strategy.
**What happens when I** **GreenLight™ my Event?**
Depending on how many ticket reservations you've generated relative to your total screening cost (Threshold), one of two things will happen when you GreenLight™ your Event.
**GreenLighting™ before you have met your Threshold**
If you haven't met your Threshold and covered your total screening cost when you GreenLight™, such as in the example above - 60% Threshold covered, 40% Threshold remaining - you'll be asked to pre-authorize a credit card for the remaining 40% of your total screening cost.
Any ticket sales after you GreenLight**™** your Event can still serve to cover your costs, and GreenLighting**™** early simply guarantees your screening will happen by covering the costs ahead of time.
Ticket sales are still available, up until you reach your Capacity when you GreenLight**™** early.
**GreenLighting™ when you've already met your Threshold**
If you've already met your Threshold and covered your total screening cost when you GreenLight™, all your existing ticket pre-authorizations are charged and your attendees are informed that the Event is confirmed.
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