---
title: Tracking and Analytics Setup with Google Tag Manager & Google Analytics
description: Gathr supports Google Tag Manager (GTM) and Google Analytics (GA) integration so you can track engagement and performance across your Film’s presence on the platform.
---
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# Tracking and Analytics Setup with Google Tag Manager & Google Analytics
## Gathr supports Google Tag Manager (GTM) and Google Analytics (GA) integration so you can track engagement and performance across your Film’s presence on the platform.
#### 🎯 Google Analytics Tag Integration (Direct GA Tag)
If you are using Google Analytics directly (not via GTM), you can provide your Google Analytics tag (G-XXXXXXXXXX) directly into your Film Management dashboard, and we’ll handle the rest.
Navigate to your Film Management dashboard, and select the **Marketing & Analytics** tab in the Film Management menu. Input your GA Tag there.
We’ll implement your Google Analytics tag across all key pages where your Film is featured, including:
- **Film details page** (`gathr.com/films/[film-id]`)
- **Film details page — Screenings page** (`gathr.com/film/[film-id]/screenings`)
- **Screening details page** (`gathr.com/events/[event-id]`)
- **Showtimes widget** (embedded on partner or external sites)
- **Rental details page** (`/vod/[vod-id]/[vod-slug]`)
- **Rental checkout page (`/vod/[vod-id]/checkout`)**
- **Rental watch page (`/vod/[vod-id]/watch`)**
- **Pay-It-Forward (PIF) donation page (`/payitforward/[id]/[pay-it-forward-slug]`)**
- **Rental unavailable due to geo-blocking page (`/vod/[vod-id]/checkout`)**
- **Event unavailable due to geo-blocking page (`/vod/[vod-id]/checkout`)**
This setup allows you to track user engagement, performance metrics, traffic sources, and more across your Film’s full presence on the GATHR platform.
🔍 **Where to View Your Data:**
All analytics data will be available directly in your [**Google Analytics dashboard**](https://analytics.google.com/analytics/web/), where you can view real-time activity, audience insights, acquisition channels, and create custom reports.
---
#### 🧩 Google Tag Manager (GTM) Integration
If you prefer to manage multiple tracking tools from a single platform, GATHR supports Google Tag Manager.
Enter your **GTM Container ID** (e.g., GTM-XXXXXXX) in the designated field on your Film Management dashboard, and we’ll handle the rest.
Navigate to your Film Management dashboard, and select the **Marketing & Analytics** tab in the Film Management menu. Input your GTM Container ID there.
We’ll automatically insert your GTM container onto the following pages for your Film:
- **Film details page** (`gathr.com/films/[film-id]`)
- **Film details page — Screenings page** (`gathr.com/film/[film-id]/screenings`)
- **Screening details page** (`gathr.com/events/[event-id]`)
- **Film Showtimes widget** (embedded on partner or external sites)
- **Rental details page** (`/vod/[vod-id]/[vod-slug]`)
- **Rental checkout page (`/vod/[vod-id]/checkout`)**
- **Event watch page** (`gathr.com/events/[event-id]/watch`)
- **Pay-It-Forward (PIF) details page (`/payitforward/[id]/[pay-it-forward-slug]`)**
Any tags you've configured inside your GTM container—such as Google Analytics, Meta/Facebook Pixel, TikTok Pixel, or custom conversion tracking—will execute according to your setup. This gives you full control over how and when tags fire without needing to modify code.
📊 **Where to View Your Data:**
You can view and manage tracking activity through:
- Your **[Google Tag Manager dashboard](https://tagmanager.google.com/)** (for managing containers, triggers, and tags)
- Your [**Google Analytics dashboard**](https://analytics.google.com/analytics/web/) (if GA tags are configured inside GTM)
---
#### 🧠 Helpful Resources
If you're new to Google Tag Manager or Google Analytics, the following beginner-friendly resources will help you get started:
### ➤ Google Analytics
- [Getting Started with Google Analytics 4 (GA4)](https://support.google.com/analytics/answer/10089681)
- [GA4 Interface Overview](https://support.google.com/analytics/answer/9367631?hl=en#zippy=%2Cin-this-article)
- [Create and Configure a Google Analytics Property](https://support.google.com/analytics/answer/9304153)
### ➤ Google Tag Manager
- [Getting Started with Google Tag Manager](https://support.google.com/tagmanager/answer/14842164?visit_id=638872289192854160-2643820842&ref_topic=14841964&rd=2)
- [Set Up Your First Tag](https://support.google.com/tagmanager/answer/6107167)
- [Use Preview Mode to Test Tags](https://support.google.com/tagmanager/answer/6107056)
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