How to Upload Your Film for Non-Theatrical Cinema Anywhere Screenings: A Step-by-Step Guide

Learn how to securely upload your Film for non-theatrical screenings by following this guide to unlock safe and efficient global distribution for Cinema Anywhere screenings.

  1. How It Works
  2. Security & Technology
  3. Film Upload & Storage
    1. Step-by-Step Upload Process
    2. File Requirements
  4. Security Measures
  5. Proprietary Cinema Player
  6. Immutable Screening Records
  7. Summary of Security Protocols

1. How It Works

Uploading your Film to Gathr.com is a secure and straightforward process. Gathr leverages cutting-edge security technology to ensure the safety of your content throughout its distribution lifecycle. This article outlines the steps and security measures involved in the Film upload process.

2. Security & Technology

Gathr's distribution system operates at the same security level as a DCP format but requires substantially less data. This allows for the efficient distribution of Films globally in a short timeframe. Key security features include:

  1. Proxy Storage: Films are uploaded through Gathr with a dedicated proxy storage.

  2. Non-Public Storage: After uploading, Films are immediately transferred to a secure storage system without public IP access or external query acceptance.

  3. Encryption and Watermarking: Every time your Film is distributed for a non-theatrical screening, it is uniquely watermarked and encrypted, ensuring content safety and traceability.

  4. Proprietary Player: Our dedicated Cinema Player (provided through partner platform, Artinii) decrypts Films on-the-fly, preventing unprotected content from being stored on any device.

3. Film Upload & Storage

Step-by-Step Upload Process

  1. Prepare Your File: Ensure your Film meets the required format (details below).

  2. Log In to Gathr: Access the Film Settings tab via your Film Management dashboard, and navigate to the Cinema Anywhere section. 

  3. Upload the Film: Complete the steps on the Film Upload window, adding your Film file. 

    1. Note: Only one Film is stored in a single proxy storage space at a time.

  4. Automatic Transfer: Once the upload is complete, the Film is automatically moved to non-public storage, where it becomes inaccessible except for approved screenings via Gathr. 

File Requirements

  1. Video Format: Full HD, 2K, or 4K

    1. Accepted containers: MP4, AVI, MOV

    2. Compression: Lossless or common codecs

  2. Audio Format:

    1. Stereo (2.0) or 5.1 surround sound (AC3 codec)

    2. 5.1 Channel Order: L, R, C, LFE, LS, RS (all channels encoded in one stream)

    3. Multiple audio streams for multilingual options are supported

4. Security Measures

Watermarking and Encryption

When you approve a new screening of your Film, the following takes place:

    1. A new, watermarked copy of the Film is created.

    2. At least two visible/invisible video and two audio watermarks are added.

    3. The Film is encrypted with a copy-specific private key.

After encryption, the Film is transferred back to a proxy storage, ready for download by the proprietary Cinema Player (provided through partner platform, Artinii.)

Post-download, the proxy-stored file is deleted.

5. Proprietary Cinema Player

  1. On-the-Fly Decryption: Films are decrypted during playback, ensuring no unprotected content is stored on any device.

  2. Offline Playback: The player allows offline viewing for up to 14 days after the last internet connection, as long as the Film has not been played beyond 60% completion. 

  3. Tamper Monitoring: The system detects and blocks attempts to modify system date/time.

License Management: One approved viewing license is deducted when more than 60% of a Film is screened. License usage is automatically logged and monitored via Gathr servers.

If playback is not finished after surpassing 60% completion, the screening host must request a new screening. 

6. Immutable Screening Records

All screening data is stored on the blockchain via Mytitle.com, providing independent, tamper-proof reporting for easy verification of screenings.

7. Summary of Security Protocols

  1. Films cannot be accessed after upload, except by approved Cinema Anywhere screening hosts. 

  2. Content is encrypted and only playable via the proprietary Cinema Player.

  3. Watermarks ensure precise identification of leaks.

  4. Every screening generates immutable records stored on the blockchain.

By following these steps and adhering to the specified formats, you can safely upload your Film while taking advantage of our robust security measures for global distribution.