Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & CompanyMost everyone has an email account but some people do not have a Facebook or Instagram account. If Facebook goes out of business so do all your leads and contacts with them. With email, all that data is your own.
Among its advantages are the possibility of communicating through a more personalized approach. There is an art and a science to engaging with emails.You can also segment your lists and target groups by their interest and engagement
Even if you have a robust email list with a diehard following, you always want to grow this list and keep people on it. If you have not yet developed an active email list, or have a small one, take some time to activate and grow your list ahead of your event.