How do you fulfill merchandise sales for films and how does the filmmaker get paid?

Gathr acts as a storefront. If you have an MSRP for your product(s) Gathr lists them for sale and then orders your product(s) at wholesale within 72 hours of the event’s end. Gathr pays you 40% of MSRP. Gathr also does the fulfillment unless you prefer to do it, yourself, or your products are manufacture-on-demand.